DJ Mustard and Rapper YG’s West Coast take over didn’t happen over night. It took years to perfect a style and a sound that would be the new definition of West Coast Hip Hop.
People tell me that when they see the phrase deeper than music, they immediately know that Brotha Blakk said it. Brotha Blakk said it refers to a West Coast Music way of life.
In the most dominant era of West Coast hip hop, what you said was far more important than how much money you had or your appearance. Artists got deals off of pure skill and their ability to paint pictures with words.